Efficiency comparison of multiple brands within the same franchise: Data envelopment analysis approach
نویسندگان
چکیده
As the restaurant franchising industry increasingly diversifies its brands, it is pivotal for a firm to accurately assess the efficiency of brands within its franchise system. This research compares and contrasts the efficiency of different brands belonging to the same franchisor using data envelopment analysis (DEA). The samplewas drawn from three brands that are in operation under the same restaurant franchisor. The results of the study showed that the efficiency of each establishment, as well as the brands, differed significantly from each other. Managerial and strategic implications for franchisors and directions for future research are discussed. 2009 Elsevier Ltd. All rights reserved. * Corresponding author. E-mail addresses: [email protected] (E.Y. Roh), [email protected] (K. Choi).
منابع مشابه
Data Envelopment Analysis with LINGO Modeling for Technical Educational Group of an Organization
Data Envelopment Analysis (DEA) was developed to help compare the relative performance of decision-making units. It is a non-parametric method for performing frontier analysis. It uses linear programming to estimate the efficiency of multiple decision-making units and it is commonly used in production, management and economics [3]. DEA generates an efficiency score between 0 and 1 for each unit...
متن کاملPractical common weights MOLP approach for efficiency analysis
A characteristic of data envelopment analysis (DEA) is to allow individual decision making units (DMUs) to select the factor weights that are the most advantages for them in calculating their efficiency scores. This flexibility in selecting the weights, on the other hand, deters the comparison among DMUs on a common base. For dealing with this difficulty and assessing all the DMUs on the same s...
متن کاملEfficiency evaluation of wheat farming: a network data envelopment analysis approach
Traditional data envelopment analysis (DEA) models deal with measurement of relative efficiency of decision making units (DMUs) in which multiple-inputs consumed to produce multiple-outputs. One of the drawbacks of these models is neglecting internal processes of each system, which may have intermediate products and/or independent inputs and/or outputs. In this paper some methods which are usab...
متن کاملPractical common weights scalarizing function approach for efficiency analysis
A characteristic of Data Envelopment Analysis (DEA) is to allow individual decision making units (DMUs) to select the factor weights which are the most advantageous for them in calculating their efficiency scores. This flexibility in selecting the weights, on the other hand, deters the comparison among DMUs on a common base. For dealing with this difficulty and assessing all the DMUs on the sam...
متن کاملA neuro-data envelopment analysis approach for optimization of uncorrelated multiple response problems with smaller the better type controllable factors
In this paper, a new method is proposed to optimize a multi-response optimization problem based on the Taguchi method for the processes where controllable factors are the smaller-the-better (STB)-type variables and the analyzer desires to find an optimal solution with smaller amount of controllable factors. In such processes, the overall output quality of the product should be maximized while t...
متن کامل